THE BIG CLUCKIN’ MONSTER TRUCK 

APPLEBEE’S


We launched the Big Cluckin’ Chicken Sandwich (which I named!) with the only
vehicle that matches its size—a monster truck.
  We decked it out, rolled in, and literally crushed the competition.

I worked on everything from creative concepting to execution, start to finish.


 

 

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Art Director: Lizzy Soliman
ECD: Lance Parrish
CD: Ray Ali 
GREY New York




❶ The Really Big Meal Deal ❷ The Big Cluckin’ Monster Truck ❸ Dollar Zombie ❹ Ecolab Science Certified ❺ Crap Eyewear ❻ Dame