I wrote a tweet throwing shade at Chili’s meal deal, they responded, and the fight made it all the way to the Today Show. 
To keep the momentum going, we created a commercial to remind everyone that when it 
comes to the perfect meal deal, size definitely matters.

I worked on the creative development of the TVC from concept to completion 
and handled all the copywriting for the campaign toolkit.


Tweet in question: 

 



Art Director: Lizzy Soliman
ECD: Lance Parrish
GREY New York