PRETZCELL
APPLEBEE’S
When you go out, nothing saves you from a hangover like carbs. So we made the PretzCell: a phone case that holds Applebee’s Brew Pub Pretzels.
We launched it in Austin with a 6th Street food truck handing out free pretzels, then took it nationwide with a giveaway.
I worked as a lead creative on the project from end to end, from concepting to passing out PretzCells in Austin.
We launched it in Austin with a 6th Street food truck handing out free pretzels, then took it nationwide with a giveaway.
I worked as a lead creative on the project from end to end, from concepting to passing out PretzCells in Austin.
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