Adopt
a Phone
giffgaff
Worldwide, there are 55 million used phones lying unwanted in junk drawers, and 6.3 million cats and dogs languishing in shelters. What do junk drawers and animal shelters have in common? They’re not proper homes.
That's why we’re creating a campaign that encourages giffgaff’s audience to not buy used, but adopt refurbished.
Giffgaff gives back with Adopt A Phone – we’re matching sales of refurbished phones with donations to local shelters.
OOH Billboards
Posters invite perspective phone buyers to adopt refurbished.
The Used Phone Surrender Service
We’re matching the value of these used phones with donations to local animal shelters.
The Phone Shelter
Could this refurbished iPhone be for you? We’re describing all used phones the same way that shelters describe a dog’s personality (think ‘runs fast, but needs a little extra time to recharge’). And each phone’s lock screen will showcase a shelter animal you’re helping by adopting refurbished.
Recharge Stations
Charge up your phone to receive a treat for your dog & donate another to an animal shelter
CW: Alex Ngo & Me
AD: Lizzy Soliman