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Dame

Sexy Education

With Dame

Sex is a touchy subject. So much so that 37 states avoid the sex talk
altogether and opt for an abstinence-only education approach.

We’ve decided to ‘embrace’ this narrative with a satyrical abstinence campaign to promote masturbation. Because if you can’t f*ck someone else, you might as well f*ck yourself.

 

A Sexy Manifesto

 

OOH Billboards

Sex is normally a hush-hush conversation, so we’re screaming about abstinence all over your city

 

Find your seat

Dame’s Sexy Education class is about to begin . . .

 

Sexy Ed Pamphlet

It’s the Sex Ed Pamphlet you never had at school

 

Abstinence Cards

Remember those good ole’ virginity cards? The ones where teenagers would promise to never have sex in exchange for 15% off at Burger King? We’re reimagining them & encouraging you to save on your next vibrator instead of saving yourself for marriage.

 

Art Director: Zeena Jararr
CW: Elle Wierbicky & Yours Truly